TwinTurbo.NET: Nissan 300ZX forum - You are right, you don't get it. As a business man
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Subject You are right, you don't get it. As a business man
     
Posted by AzHeat on September 16, 2004 at 2:06 AM
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In Reply To I don't get it. posted by chris@boostpro.net on September 15, 2004 at 09:42 PM
     
Message you should have done your research on the market . The four P's of marketing, Price, Product, Packaging, Placement. You failed on all four P's. You failed to relize what the alternatives were to your product (DIY hardware store parts that do the same thing). You failed to understand your potential customers. If you were selling this on a Porsche forum, you would probably get more bites because Porsche owners don't care about $30 because they are in higher income bracket and may not be do-it-yourself types. You failed to relize that using a bike hand pump may not be adequate for pressurizing to find boost leaks. You used the wrong fittings. Before offering any product, ask yourself, would you buy something like this for this price , why or why not? Ask your peers the same question. What is the competition like? Just basic marketing principles people never take the time to research.

     
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